December 11, 2017
The Foolproof Formula For A Growing Real Estate Business

Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business

Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business Would you like a foolproof formula to grow your real estate business? If so, this is the podcast episode that you want to listen to. Truth be told, too many agents spend their time doing things that will make very little impact on their business. They knock on some doors and they MAY get some business from it, but there isn’t much of a long-term impact on their business. You might make some phone calls to FSBOs or Expired listings but you have also made very little […]
November 27, 2017
4 Reasons You Should Market To Your Past Clients

Real Gen 044 – 4 Reasons You Should Market To Your Past Clients

Real Gen 044 – 4 Reasons You Should Market To Your Past Clients If you are like most Realtors, you ARE NOT marketing to your past clients. If you aren’t yet doing it, you really need to listen to these 4 reasons you should market to your past clients. You are really missing out… The simple reason is that your BEST prospect is a satisfied, happy client!  But chances are, when you make a sale, you forget about the client because you are focused on the next transaction and you forgot the one that you just finished working with. When […]
November 21, 2017
4 Reasons Your Facebook Lead Generation Stinks and How To Fix It

Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It

Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It Have you wondered why you aren’t getting better results on Facebook? There are reasons your Facebook lead generation stinks…in fact, 4 of them that we will cover on this episode. After all of the campaigns we have done for agents on Facebook, we know what works and what doesn’t. I teach a class on Facebook lead generation and people often ask why they aren’t getting better results. When I review their process and strategy, they are missing things that is hurting the amount of […]
October 30, 2017
The Science of Creating Marketing Messages That Speak To Your Prospects

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects There is a science that will help you create marketing messages that speak to your prospects. However, most agents never learn it and so they just keep putting out more marketing that doesn’t produce results. Agents usually make one of two mistakes in their marketing: 1. The message is so vague because they want to appeal to everyone. As a result, it usually sounds something like “I help people buy and sell houses.” And 2. The marketing message is all about them. They talk of […]
October 25, 2017
How To Use Direct Mailings For Free To Generate New Clients

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients Have you ever wanted to use direct mailings to generate new clients but you thought it was too costly for the results that you would receive? What if I told you that you could benefit from direct mail by doing it for FREE? Now are you interested? That is exactly what I am going to show you in this episode of the Real Gen Podcast. I have heard too many people say that direct mail “doesn’t work anymore.” Yet, I know many businesses that use […]
October 16, 2017
How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth Lately as I have been going to classes to teach brokerages and Realtors, the question keeps coming up about how to beat Homie (or insert any discount brokerage name here). If you have wondered how to do this so that you earn what you are worth, this is the episode for you. Discount brokerages sound really good to a potential seller…list their home at a discount, get a buyer, and save thousands in the process. This is the basics of the sales […]
October 10, 2017
Putting Your Marketing On Autopilot

Real Gen 039 – Putting Your Marketing On Autopilot

Real Gen 039 – Putting Your Marketing On Autopilot Is your marketing taking too long? Would putting your marketing on autopilot simplify your life? Then this episode of the Real Gen Podcast for real estate agents will be the one you want to check out. During this episode, I am going to go over the systems that you need in order to automate your business. You will also learn how these strategies work and the time it will take you to implement each strategy. Our signature training is called the Top Agent Marketing System. Inside this training program, there is […]
September 25, 2017
Four Powerful Ways To Use Facebook Marketing For Real Estate

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate Are you using Facebook marketing for real estate, but not seeing results? Or, maybe you haven’t even started doing anything at all on Facebook. I hope that these strategies I share on this episode of the Real Gen Podcast change your mind! I am a continuing education instructor for real estate agents in the state of Utah. In almost EVERY class I teach, almost everyone in the room has a Facebook account, most have set up a business page, about half the group actively posts something […]
September 19, 2017
Taking Your Drip Campaign To The Next Level

Real Gen 037 – Taking Your Drip Campaign To The Next Level

Real Gen 037 – Taking Your Drip Campaign To The Next Level I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries. It is based on a few different business principles: People like to do business with people that they know, like, and trust.  Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time.  This campaign strategy allows you to put both of these concepts to work for you. It is […]
September 11, 2017
First Time Homebuyer Class For Constant Leads

Real Gen 036 – First Time Homebuyer Class For Constant Leads

Real Gen 036 – First Time Homebuyer Class For Constant Leads Have you ever thought about doing a first time homebuyer class but weren’t sure about how many people would come? Or maybe you did one and didn’t have very good results. In either case, this episode of the Real Gen Podcast will show you the steps to put on a great first time homebuyer seminar that generates new leads. Too often, I see Realtors that think that people are going to come just by the mere fact that they are putting on a course. As always, the reason they […]
January 22, 2018
How To Achieve Top Of Mind Positioning In Only 10-15 Minutes Per Month

Real Gen 051 – How To Achieve Top Of Mind Positioning In Only 10-15 Minutes Per Month

Real Gen 051 – How To Achieve Top Of Mind Positioning In Only 10-15 Minutes Per Month One of the hardest things to achieve is top of mind positioning in people’s mind when it comes to real estate. You want them to view you as THE real estate professional and that they would be crazy to work with anyone else. Yet, it seems like such a daunting task that could take all of your time and you would never have any time for anything else in your day… However, in this episode, I am going to show you how to […]
January 15, 2018
4 Ways to Generate More Business From Your Past Clients

Real Gen 050 – 4 Ways to Generate More Business From Your Past Clients

Real Gen 050 – 4 Ways to Generate More Business From Your Past Clients Are you effective in generating more business from your past clients? Most agents aren’t…and the numbers are shocking. Here’s the numbers you really need to know: On average, people move every 7 years (it’s a constant source of business) According to the National Association of Realtors (NAR), 83% of people that used an agent had a good experience and said they would be willing to refer them Only 22% of people end up using the same agent for their next transaction If people had such a […]
January 10, 2018
Top 3 Strategies To Generate 2-5 Real Estate Seller Leads on Facebook Per Day

Real Gen 049 – Top 3 Strategies To Generate 2-5 Real Estate Seller Leads on Facebook Per Day

Real Gen 049 – Top 3 Strategies To Generate 2-5 Real Estate Seller Leads on Facebook Per Day How different would your business be if you had strategies to generate 2-5 real estate seller leads on Facebook per day? Listen to these 3 powerful strategies to grow your business. Sellers are the lifeblood of a growing real estate business. With listings, you have other people trying to sell your inventory. You can use the listing to attract buyers so that you have more business coming in. Sign calls will generate leads, and on and on. That is why sellers are […]
January 1, 2018
What It Takes To Dominate Your Area and Become The Top Agent

Real Gen 048 – What It Takes To Dominate Your Area and Become The Top Agent

Real Gen 048 – What It Takes To Dominate Your Area and Become The Top Agent Now that 2018 is upon us, let’s get down to dominating your market so that you can become the top agent. After studying and dissecting the businesses of top producers, there are four things that make them what they are. These are exactly the points that I bring up on this episode. In order to be the best in your market, you really have to get these four pieces in place and mastered: Lead Generation – Top agents are what they are because of […]
December 27, 2017
Resetting Your Focus on Generating More Leads For 2018

Real Gen 047- Resetting Your Focus on Generating More Leads For 2018

Real Gen 047- Resetting Your Focus on Generating More Leads For 2018 It is the final week of 2017…can you believe it? You are probably at a point where you are putting together a plan for generating more leads in 2018. And if you aren’t, you should be. Generating leads is a skill that DIRECTLY impacts how much money you make in real estate. Top producers are what they are because they have mastered this skill. That is what allows them to produce more than most agents. Last episode, we focused on putting together a plan for 2018. This episode, […]