May 24, 2018
Real Gen 065 – The ONLY Advantage You Have Over Zillow and The Other Companies Trying To Put You Out Of Business Let’s cut to the chase… There is a revolution going on in the real estate industry. If you don’t prepare and adapt, you will be extinct in a very short period of time. Here’s why… Everyone is trying to make real estate agents obsolete. They are trying to cut you out and replace YOU. Here’s how you know that: Zillow, Realtor.com, Trulia, and hordes of discount brokerages are working hard and spending millions to do what you do […]
May 14, 2018
Real Gen 064 – 7 Ways You Are Leaving Money on The Table In Your Real Estate Business Are you guilty of any of the 7 ways you are leaving money on the table in your real estate business? If so, it’s time to do some self-evaluation and strategic improvement. After teaching thousands of agents, I see patterns that happen all the time. These patterns are the most common reasons you are not generating more leads and closing more transactions. It’s just like having a bucket with a bunch of holes…those holes are causing everything to leak out. These 7 […]
May 9, 2018
Real Gen 063 – The Strategy To Make Your Prospecting Time More Effective Would you like to have a strategy that will make your prospecting time more effective? That is exactly what we will cover in this episode of the Real Gen Podcast. As you can see from the diagram here, one of the pillars of a stable real estate business is having time dedicating to making phone calls for prospecting. Also, where you spend your time during these phone calls is very important. In fact, the whole episode today is based on spending your prospecting time in the most […]
April 30, 2018
Real Gen 062 – The One Excuse You Might Be Using That Will Put You Out Of Business Are you using this one excuse that will put you out of business? If so, then this episode of the Real Gen Podcast is specifically for you! You might be wondering what that one mistake might be. So here it is: “I have a hard time with technology.” Truth be told, that excuse and that mindset will make you extinct in the real estate industry within the next few years. Yes, I fully believe that to be true. Companies and agents are […]
April 23, 2018
Real Gen 061 – How To Get Lots of Free Publicity on Facebook If you want to know how to get lots of free publicity on Facebook, this episode of the Real Gen Podcast is the answer! During this episode, I am going to share a powerful strategy that actually combines two strategies: Facebook marketing and joint ventures. Promoting a local business is a way to partner up with them and you both reap the benefits. By promoting them and with both of you being in the video, great things happen with both audiences. This business will get access to […]
April 10, 2018
Real Gen 060 – How To Generate More Real Estate Leads At A Lower Cost Per Lead FacebWhat does it cost you to generate a lead? If you sat down and did the math, what do you think that number would come out to be? I PROMISE you it is more than you think… That is the point of this episode of the Real Gen Podcast…I am going to show you how to generate more real estate leads at a lower cost per lead. In order to know this, you have to know a couple of things… What you are […]
March 28, 2018
Real Gen 059 – 3 Strategies To Turn Buyers Into Seller Leads and Listings Are you running short on seller leads and listings in your business? If so, you are going to love these 3 strategies to turn buyers into seller leads and listings. I live in Utah, and let me explain the market conditions at the current moment in time (March 2018)… It is absolutely a seller’s market. There are many more buyers than there are sellers and so inventory is very low. Homes are selling within a day or two of being listed. There are frequently multiple offers […]
March 19, 2018
Real Gen 058 – Double Your Commissions With This Lead Conversion System Did you know that you are leaving commissions on the table? Would you like to double your commissions with this lead conversion system? Or maybe you are even wondering what a lead conversion system is? This podcast episode will show you how you are making a huge mistake in your business because you do not have a lead conversion system in place. The simple fact of the matter is that the sales cycle in real estate can take 3, 4, 5, 8, or 10 months from the lead […]
March 14, 2018
Real Gen 057 – Why You Should NEVER Trim Your List As I have been teaching classes this week and talking with agents, I have had several of them ask me when they should trim their prospect list or their client list if they haven’t responded. Since the question keeps coming up, I figured it was a good time to address the situation. The truth is this… You should NEVER trim your list! When you do, you are making the business much harder on yourself AND you are leaving money on the table. During this episode, I share with you […]
March 7, 2018
Real Gen 056 – How To Optimize Your Facebook Business Page To Generate Leads If you have ever wanted to generate leads on Facebook, there is some preliminary work you must do to get your Facebook page setup. This episode of the Real Gen Podcast is all about how to setup and optimize your Facebook business page to generate leads. As with most things, there is a right way and a wrong way…setting up your page in Facebook is no different. When I see agents and the way that they have approached setting up their business page, there are some […]
July 10, 2017
Real Gen 030 – 7 Tips to Writing Emails That Generate A Response Are you tired of writing emails that don’t generate a response? Do you feel like you aren’t accomplishing what you desire with your writing? Then this podcast episode is just what you need to make writing emails that generate a response so much easier on yourself. There are simple principles that you can incorporate into your writing that will generate more response from your people. Chances are, you have never been taught how to write a compelling email…until now. Since email is a tool that you are […]
February 7, 2017
Real Gen 011 – Effective Email Marketing For Clients As I work with my clients on implementing their marketing system, there is a huge disconnect that I see. Generally, with my clients, I see one of two problems with their email marketing: They don’t do it (Huge mistake!) They send out messages that have no value (newsletters, company sponsored materials, recipe cards, etc.) Granted, it is better to send something rather than nothing at all. But, if you are going to spend the time marketing to them, wouldn’t you like to see better results from what you do? That […]