May 24, 2018
Real Gen 065 – The ONLY Advantage You Have Over Zillow and The Other Companies Trying To Put You Out Of Business Let’s cut to the chase… There is a revolution going on in the real estate industry. If you don’t prepare and adapt, you will be extinct in a very short period of time. Here’s why… Everyone is trying to make real estate agents obsolete. They are trying to cut you out and replace YOU. Here’s how you know that: Zillow, Realtor.com, Trulia, and hordes of discount brokerages are working hard and spending millions to do what you do […]
May 14, 2018
Real Gen 064 – 7 Ways You Are Leaving Money on The Table In Your Real Estate Business Are you guilty of any of the 7 ways you are leaving money on the table in your real estate business? If so, it’s time to do some self-evaluation and strategic improvement. After teaching thousands of agents, I see patterns that happen all the time. These patterns are the most common reasons you are not generating more leads and closing more transactions. It’s just like having a bucket with a bunch of holes…those holes are causing everything to leak out. These 7 […]
May 9, 2018
Real Gen 063 – The Strategy To Make Your Prospecting Time More Effective Would you like to have a strategy that will make your prospecting time more effective? That is exactly what we will cover in this episode of the Real Gen Podcast. As you can see from the diagram here, one of the pillars of a stable real estate business is having time dedicating to making phone calls for prospecting. Also, where you spend your time during these phone calls is very important. In fact, the whole episode today is based on spending your prospecting time in the most […]
April 30, 2018
Real Gen 062 – The One Excuse You Might Be Using That Will Put You Out Of Business Are you using this one excuse that will put you out of business? If so, then this episode of the Real Gen Podcast is specifically for you! You might be wondering what that one mistake might be. So here it is: “I have a hard time with technology.” Truth be told, that excuse and that mindset will make you extinct in the real estate industry within the next few years. Yes, I fully believe that to be true. Companies and agents are […]
April 23, 2018
Real Gen 061 – How To Get Lots of Free Publicity on Facebook If you want to know how to get lots of free publicity on Facebook, this episode of the Real Gen Podcast is the answer! During this episode, I am going to share a powerful strategy that actually combines two strategies: Facebook marketing and joint ventures. Promoting a local business is a way to partner up with them and you both reap the benefits. By promoting them and with both of you being in the video, great things happen with both audiences. This business will get access to […]
April 10, 2018
Real Gen 060 – How To Generate More Real Estate Leads At A Lower Cost Per Lead FacebWhat does it cost you to generate a lead? If you sat down and did the math, what do you think that number would come out to be? I PROMISE you it is more than you think… That is the point of this episode of the Real Gen Podcast…I am going to show you how to generate more real estate leads at a lower cost per lead. In order to know this, you have to know a couple of things… What you are […]
March 28, 2018
Real Gen 059 – 3 Strategies To Turn Buyers Into Seller Leads and Listings Are you running short on seller leads and listings in your business? If so, you are going to love these 3 strategies to turn buyers into seller leads and listings. I live in Utah, and let me explain the market conditions at the current moment in time (March 2018)… It is absolutely a seller’s market. There are many more buyers than there are sellers and so inventory is very low. Homes are selling within a day or two of being listed. There are frequently multiple offers […]
March 19, 2018
Real Gen 058 – Double Your Commissions With This Lead Conversion System Did you know that you are leaving commissions on the table? Would you like to double your commissions with this lead conversion system? Or maybe you are even wondering what a lead conversion system is? This podcast episode will show you how you are making a huge mistake in your business because you do not have a lead conversion system in place. The simple fact of the matter is that the sales cycle in real estate can take 3, 4, 5, 8, or 10 months from the lead […]
March 14, 2018
Real Gen 057 – Why You Should NEVER Trim Your List As I have been teaching classes this week and talking with agents, I have had several of them ask me when they should trim their prospect list or their client list if they haven’t responded. Since the question keeps coming up, I figured it was a good time to address the situation. The truth is this… You should NEVER trim your list! When you do, you are making the business much harder on yourself AND you are leaving money on the table. During this episode, I share with you […]
March 7, 2018
Real Gen 056 – How To Optimize Your Facebook Business Page To Generate Leads If you have ever wanted to generate leads on Facebook, there is some preliminary work you must do to get your Facebook page setup. This episode of the Real Gen Podcast is all about how to setup and optimize your Facebook business page to generate leads. As with most things, there is a right way and a wrong way…setting up your page in Facebook is no different. When I see agents and the way that they have approached setting up their business page, there are some […]
February 26, 2018
Real Gen 055 – 4 Ways That You Are Leaving Money On The Table As A Real Estate Agent Did you know that you are leaving money on the table as a real estate agent? I have seen it time and time again with EVERY agent I talk to and work with. They are so busy working hard in their business that they miss so many easy opportunities right in front of their face. That is where this episode of the REAL GEN podcast comes in. I am going to show you 4 ways that you are leaving money on […]
January 15, 2018
Real Gen 050 – 4 Ways to Generate More Business From Your Past Clients Are you effective in generating more business from your past clients? Most agents aren’t…and the numbers are shocking. Here’s the numbers you really need to know: On average, people move every 7 years (it’s a constant source of business) According to the National Association of Realtors (NAR), 83% of people that used an agent had a good experience and said they would be willing to refer them Only 22% of people end up using the same agent for their next transaction If people had such a […]
December 20, 2017
Real Gen 046 – The Marketing Plan To Make 2018 Your Best Year Ever in Real Estate It is just a few days before Christmas of 2017. I know many of you are getting ready for the holidays, travelling to be with family, and taking time to plan goals for 2018. That is exactly why you need to listen to this episode of the Real Gen Podcast. During this episode, I am going to share my simple marketing plan that can help you make 2018 your best year ever in real estate. If you are down with that, then let’s […]
November 27, 2017
Real Gen 044 – 4 Reasons You Should Market To Your Past Clients If you are like most Realtors, you ARE NOT marketing to your past clients. If you aren’t yet doing it, you really need to listen to these 4 reasons you should market to your past clients. You are really missing out… The simple reason is that your BEST prospect is a satisfied, happy client! But chances are, when you make a sale, you forget about the client because you are focused on the next transaction and you forgot the one that you just finished working with. When […]
December 28, 2016
Real Gen 007 – How To Generate More Business From Your Clients When it comes to generating more business, your clients are the lowest hanging fruit. Why is that? Because they have already experienced you, your service, and they had a great experience. In other words…they are already sold on you! However, this is a piece of marketing that many Realtors miss out on. Recent statistics from the National Association of Realtors show that 83% of people had a good experience with their real estate agent and would refer them to someone. But only 22% of people actually used the same […]