Real Gen 044 – 4 Reasons You Should Market To Your Past Clients

4 Reasons You Should Market To Your Past ClientsIf you are like most Realtors, you ARE NOT marketing to your past clients.

If you aren’t yet doing it, you really need to listen to these 4 reasons you should market to your past clients. You are really missing out…

The simple reason is that your BEST prospect is a satisfied, happy client! 

But chances are, when you make a sale, you forget about the client because you are focused on the next transaction and you forgot the one that you just finished working with.

When my clients implement a strategic client marketing approach that focuses adding value and building relationships, their business grows exponentially.


Lots of reasons…

  1. They have already experienced your services and had a good experience
  2. These are the people that are most likely to use your services again
  3. They are also the people that are most likely to refer you to someone else that they know and trust

I have seen many businesses that put a powerful client marketing strategy in place and their business doubled because they were using this golden asset…their past clients.

Most agents I talk to, know they should be marketing to their past clients but they don’t. Some use the excuse of not having the tools to do it, some say they don’t have the time, or they just don’t know how.

Hopefully, this episode will help you cut through the excuses and it becomes a priority in your marketing plan. This piece of your marketing plan is CRITICAL for your success.

Jump into this episode of the REAL GEN podcast and let’s start generating more business from your past clients.

In This Episode

During this podcast episode you will learn the following:

  • The 4 reasons you should be marketing to your past clients 
  • Two simple truths that are universal which make this work (you probably aren’t using these powerful truths in your marketing)
  • Why you need to make this a priority in your marketing plan

Action Items

  1. Get your database set up
  2. Commit to staying in contact with your past clients