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Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Lately as I have been going to classes to teach brokerages and Realtors, the question keeps coming up about how to beat Homie (or insert any discount brokerage name here). If you have wondered how to do this so that you earn what you are worth, this is the episode for you.

Discount brokerages sound really good to a potential seller…list their home at a discount, get a buyer, and save thousands in the process. This is the basics of the sales pitch you are up against.

I live in Utah, and Homie is a local discount brokerage. Hats off to them…they have great marketing and they do a lot of it. The marketing is out there and in your face.

As a result, sellers have taken notice and have explored if it is a good fit for them.

As I teach classes, agents have been telling me about how they have lost listings to Homie and are frustrated because they don’t know how to compete. If you have found yourself in a similar situation, you will love this episode because I share a three step process to make sure that you are ready to compete with any discount brokerage.

In usual fashion, I am going to share with you how to have an unfair advantage over what they are offering with your own marketing message.

Check out this episode and give yourself a competitive edge.

In This Episode

During this podcast episode you will learn the following:

• The three step process to give you a competitive edge over any discount brokerage
• What you need to have ready when you go in to compete for a listing 
• The single biggest issue homeowners don’t understand when listing with a discount brokerage that is KILLING the possibility of selling the property

Action Items

1. Do your research on discount brokerages
2. Have a full marketing plan to sell a home
3. Use stories to increase trust that you can deliver these outcomes.