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Real Gen 037 – Taking Your Drip Campaign To The Next Level

I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries.

It is based on a few different business principles:

1. People like to do business with people that they know, like, and trust. 
2. Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time. 

This campaign strategy allows you to put both of these concepts to work for you.

It is important to constantly stay in touch with your potential customers as well as your past clients. This is why dripping is such a large part of my marketing system.

However, in the past I have taught an “easier to implement” drip system. If you are ready for a more advanced strategy for your monthly drip, that is exactly what you will find with this podcast episode.

When you hear this strategy, you will probably think that it is too much work. Yes, it does require more work…but that is exactly why it will also be more successful.

People respond to things that are personal to them. When you get REALLY targeted on your drip campaign, the results increase. People don’t enjoy mass emails. They enjoy things that feel personal and specific to them and their needs. That is what makes this strategy so powerful.

Let me show you how to boost the results of your drip campaign in this episode.

In This Episode

During this podcast episode you will learn the following:

• How to structure your drip campaign into multiple layers
• A strategy to make your monthly drip more personal and meaningful to your clients and prospects
• Ways to organize your campaign for maximum results

Action Items

1. Track the interests of your clients and prospects in your database
2. Segment your database when you are mailing to people
3. Create 3-4 messages each month for these segments