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Real Gen 028 – 5 Simple Strategies To Differentiate Your Business

How do you create that opportunity to at least tell people what you are all about?

It all depends on how that conversation with people starts. If your introduction to someone is simply, “I am a Realtor”, you lose the opportunity to get a new prospect. Why? Because that person knows other real estate agents and they immediately perceive that you are the same as everyone else. Why should they do business with you?

Well, that is why it is critical to have a strategy to differentiate yourself from the rest of the competition. Blending in is the worst thing you can do and it is the least desirable outcome.

The easiest way to generate a lead is to make sure that people are clear about what makes you different. It has to be much more than “I am really cool” or “I have the best service.” Those are the same kinds of phrases they have heard from everyone else and it means nothing to them.

That is where today’s podcast comes in…

I am going to show you the top 5 strategies people use to differentiate themselves. Some of them are very easy…others may take a little work and thinking through the strategy.

Regardless of the one that you choose, it is critical to have a way that people know you are different. It creates so many more opportunities to do business with people.

Looking for a way to have an edge? Listen to this episode and get some ideas on how to create an advantage for your business.

In This Episode

During this podcast episode you will learn:

• The five ways that you can differentiate your business
• Why the most used of these strategies is actually one of the worst ways you can be different
• Ideas on how to put these concepts to use in your business

Action Items

1. What is your differentiator?
2. Put it in all of your marketing, cards, site etc.