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Real Gen 027 – Solving Common Lead Generation Problems

For many agents, learning how to consistently generate leads in the real estate industry is a difficult task.

Most of the “trainers” in the industry (coaches, brokers, etc.) will teach you to call, call, call…and door knock, door knock, door knock. If it isn’t working, their response is that you just haven’t done enough of it.

I don’t believe in that mindset because it is what causes so many agents to burn out and leave the business. If you are that agent that is burning out and getting frustrated, you need to listen to this episode.

During the episode, I break down the four most common mistakes that agents make when it comes to generating leads. I also review four strategies on how to address these common stumbling blocks.

It is important for you to know that there are other solutions. Your success does not have to be determined by cold calling for five hours a day. Sure, that may be how one agent got their business, but I encourage you to work smarter instead of harder.

One of the great things about the real estate industry is that there is not one single path to success. That means there are a lot of opportunities and ways for you to make this happen.

Let’s get started on making it happen for you. Listen to this podcast episode and dig in…

In This Episode

During this podcast episode you will learn:

• The four most common lead generation mistakes that Realtors make
• How to start generating your own leads instead of waiting for them
• Why a referral based business may actually hurt you instead of helping you

Action Items

You need to have a lead generation plan for your business. That plan needs to answer three questions:

1. Where will your leads come from?
2. How many leads do you need to reach your business goals?
3. Can you generate enough leads to achieve that success goals?

Episode Resources

If you would like some help creating a marketing plan for your business, let’s schedule a 20 minute strategy session. It’s my gift to you for FREE to structure an exact strategy to reach your goals. Call me at 801-835-4971 today!