There is a business cycle that exists for many Realtors and it is a lot of the reason that they have periods where they haven’t sold much. It goes like this…

Business is slow so you spend a lot of time marketing and prospecting. After you put in a ton of this effort, the business starts moving and you have prospects to work with. Those prospects turn into clients and it takes your time to show them homes and get the deals closed. Sure, you have been busy being productive, but marketing and prospecting go by the wayside, because there isn’t time for it. Because you haven’t been prospecting, your pipeline is empty and now you are slow again. So, you spend all your time prospecting again and the cycle starts over.

Does that sound familiar?

If it does, then this episode of the Real Gen Podcast will help you figure this cycle out so that your production increases.

There are ways to make sure that you constantly have a pipeline of potential customers and that you are bringing in closed transactions. It is a matter of organization and how you approach it.

This episode will show you a better way than what you have currently been doing.

In This Episode

During this podcast episode you will learn:

• The downfalls of the roller coaster cycle and how to end it
• How to take Parkinson’s Law (A powerful law) and put it to use in your business
• How to end the low periods of production with a simple step

Action Items

1. Block off prospecting time EVERY day
2. Keep that time religiously or else you will be back in the same situation
3. The top producers are usually the best prospectors