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Have you ever spent all day creating a marketing piece yet it didn’t produce the results you expected? You might have spent hours or days creating this beautiful piece and then no one responded to it.
In this podcast episode, I will show you how to fix that from happening ever again.
There is a formula to marketing and when you apply it correctly, it takes the guesswork out of the process so that you can have predictable results.
The biggest problem that I have seen is that too many agents rely on what I call “Me Too Marketing.” This means that they watch to see what all the other agents are doing, and they just do the same thing. It looks something like this:
When potential customers see or hear these kinds of phrases, it means nothing to them. They have heard it from everyone else and so you don’t stand out from the competition.
In this episode, I show you how to make it so that your marketing materials produce 2-3 times the results than what they would have done before. When you understand the message in this podcast, your marketing will immediately improve.
Listen to this podcast and immediately start improving your marketing results.
During this podcast episode you will learn:
As promised, here are some photos of before and after using this formula:
Notice how there is nothing special about it. The entire message is about the company and nothing is about the potential customer. All four pieces of the marketing formula are missing and so it will produce very few leads.
Notice how all four steps are there. The message is focused on the potential customer, their problem, and how you can solve that problem. This will produce 2-3 times the leads as the previous example.