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Real Gen 019 – How To Convert More Prospects Into Hot Prospects

How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you.

What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect.

The biggest problem is that many agents will do some marketing, generate a lead, and call the lead only to find they aren’t ready to do business right away.

In most cases, guess what the Realtor does with the lead? Yep, the agent throws it away thinking the lead is worthless. 

What a tragedy!

If you have systems that automate a lot of your follow up process, you can create a situation where you can continue to follow up, add value, and be there when the prospect is ready to do business with you now.

Some of my clients have followed my information for over a year before they were ready to buy! Had I just gotten rid of that lead, I would have lost that opportunity to have a new client.

This episode will teach you how to classify your leads and automate a lot of the follow-up process.

Let’s start converting more leads into hot prospects!

In This Episode

During this podcast episode you will learn:

• The five types of leads that can be generated from your marketing efforts
• The definition of each of the leads as well as the follow up process for maximum results
• what you should do to maximize the leads that are being generated from your marketing

 Action Items

1. Create these 5 different types of leads in your database so that you can classify them as they come in
2. Automate as much of the process as possible to make sure you optimize the value of your leads