Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers


Gettting Your Marketing Dialed In For SellersIn today’s real estate economy, I hear so many agents ask how to generate seller leads. It makes sense because the inventory levels are low in many areas of the country, and buyers are looking for great homes to own.

The biggest problem that many of the agents face is that the things they are stating in their marketing message do not relate to the needs of today’s sellers.

In this podcast episode, I highlight some information that came from a survey from the National Association of Realtors (NAR). They asked sellers what the most important factor was when they were looking for an agent to hire to sell their home.

I think the results of the survey will surprise you.

I then go one extra step on the podcast episode to show you how these points would be best addressed with a marketing message. When you have the right message that addresses the needs of the potential customer, leads and clients are the natural result of that.

You will also learn about some marketing messages that aren’t really working with sellers and I show you why they aren’t.

What a lot of people don’t realize is that strategic marketing is all about finding out what your potential customers want, and then position your services in a way that they are the solution to their problems. This is the shortest path to marketing success.

Let’s get started on this episode!

In This Episode

During this podcast episode you will learn:

  • How to create a marketing message for sellers
  • How to get into the mindset of a seller so that you can create a powerful marketing message for them
  • The six items that are in the highest demand of today’s sellers and how to tailor your marketing to these points

Episode Resources

In this episode, I reference some information from the National Association of Realtors (NAR). Here is a link to many valuable studies and research that they have done.

 Action Items

  1. Adapt your marketing message so that it is dialed in to the needs of sellers.