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Recently as I have been talking to many local agents, they have shared with me the production they achieved in 2016. For most of them, they did pretty well and were excited about the coming year.
However, as I spent time with them asking them further questions, they began to see a huge problem…
They were not the ones that generated the business in 2016. The market was responsible for the number of transactions that they did.
When I would ask them where their business came from, they mentioned that it “just came” or that they “just bumped into it.”
From the Realtor point of view, the dangerous thing about a thriving real estate market is that you don’t have to work very hard to get business. That means that you don’t have the marketing systems in place, you don’t have a specialty, and so it becomes really hard to change that when marketing conditions change.
As I pondered these agents that I have been speaking with, I thought what they could do to correct that and start getting the right things in place so that if a market change occurred and the economy changed, they would not only be able to survive but they would be able to grow their business.
This episode shows you my formula for helping you make your business recession proof. If you want to be even more successful now while conditions are great, this 6 step formula will help you achieve that goal.
During this podcast episode you will learn: