March 13, 2017
Client Marketing Formula

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset   Would you like to be more successful in gaining referrals and more transactions from your clients? When I ask Realtors what they are doing with their existing customers as far as marketing is concerned, most of them answer that they are doing nothing. That is a huge problem and you are leaving money on the table. Not only are you leaving money on the table, but you are missing some of the easiest transactions that you can ever do. According to the industry statistic, […]
March 6, 2017
Marketing Game Has Changed

Real Gen 014 – Marketing Game Has Changed and How To Market Today To Win

Real Gen 014 – Marketing Game Has Changed and How To Market Today To Win   Are you frustrated that your marketing doesn’t produce any results? Maybe you just spent the entire day creating the perfect ad for social media. You are excited and press the button to activate it. Hours and days later…nothing. Has this ever happened to you? If so, then you are going to love this episode of the podcast. On this episode, you are going to learn exactly why the game of marketing has changed. Chances are, you are probably operating from an old school mindset […]
February 23, 2017
Team Structure - Earn More Per Hour

Real Gen 013 – How To Raise What You Earn Per Hour

Real Gen 013 – How To Raise What You Earn Per Hour Do you focus on raising what you earn per hour in real estate? If you answered no, then that would be like most agents that I talk to. However, this podcast will show you why it is an important number to focus on and how to raise it to a higher number. For many agents, they get to a point where they have so much going on in their business that they hit a ceiling and they cannot produce any more than what they are doing. There are […]
February 15, 2017
Social Media Marketing For Real Estate

Real Gen 012 – Social Media Marketing For Real Estate Professionals

Real Gen 012 – Social Media Marketing For Real Estate Professionals How to market on social media is a question that frequently comes up, so I thought I would address it on this episode of the Real Gen Podcast. During this episode, I share my view on social media, as well as some of my favorite tips that you can use right away to be generating more leads for your business. As a real estate professional, there are many opportunities to use social media as a tool to grow your business. The trap that many people fall into is that […]
February 7, 2017
Effective Email Marketing

Real Gen 011 – Effective Email Marketing For Clients

Real Gen 011 – Effective Email Marketing For Clients   As I work with my clients on implementing their marketing system, there is a huge disconnect that I see. Generally, with my clients, I see one of two problems with their email marketing: They don’t do it (Huge mistake!) They send out messages that have no value (newsletters, company sponsored materials, recipe cards, etc.) Granted, it is better to send something rather than nothing at all. But, if you are going to spend the time marketing to them, wouldn’t you like to see better results from what you do? That […]
January 24, 2017
Hidden Danger In Thriving Real Estate Markets and How To Become Recession Proof

Real Gen 010 – The Hidden Danger Of Thriving Real Estate Markets and How To Become Recession Proof

Real Gen 010 – The Hidden Danger Of Thriving Real Estate Markets and How To Become Recession Proof   Recently as I have been talking to many local agents, they have shared with me the production they achieved in 2016. For most of them, they did pretty well and were excited about the coming year. However, as I spent time with them asking them further questions, they began to see a huge problem… They were not the ones that generated the business in 2016. The market was responsible for the number of transactions that they did.  When I would ask […]
January 16, 2017
Use Events To Generate New Clients

Real Gen 009 – How To Use Events To Generate New Clients

Real Gen 009 – How To Use Events To Generate New Clients   We live in a time that is called the Information Age. While this is a widely known fact, what many people are missing out on is that people want information. This marketing strategy is all about how you can use that to your advantage. One way that you can provide information to your prospects and potential clients is through events. Events are a great way to provide education and demonstrate your professionalism, expertise, and authority all at the same time. Usually, people have two primary concerns about […]
January 10, 2017
Businesses You Refer

Real Gen 008 – The Perfect Referral Strategy Using Businesses You Already Refer

Real Gen 008 – The Perfect Referral Strategy Using Businesses You Already Refer   Are there businesses that you already have a great working relationship with, but you aren’t getting enough referrals in return? Would you like to improve the number of business referrals you receive? That is exactly the topic of this podcast. Referrals from businesses can be some of the best leads that you will ever receive. Some of the reasons are because: Business referrals are higher quality. This is because a referral from a business owner is both a personal and professional recommendation. The referrals carries more […]
December 28, 2016
How To Generate More Business From Your Clients

Real Gen 007 – How To Generate More Business From Your Clients

Real Gen 007 – How To Generate More Business From Your Clients When it comes to generating more business, your clients are the lowest hanging fruit. Why is that? Because they have already experienced you, your service, and they had a great experience. In other words…they are already sold on you! However, this is a piece of marketing that many Realtors miss out on. Recent statistics from the National Association of Realtors show that 83% of people had a good experience with their real estate agent and would refer them to someone. But only 22% of people actually used the same […]
December 14, 2016
Sphere of Influence Marketing

Real Gen 006 – Sphere Of Influence Marketing Without Becoming An Outcast

Real Gen 006 – Sphere Of Influence Marketing Without Becoming An Outcast When I first started in real estate, my broker told me that one place I should start was sphere of influence marketing. If you are unfamiliar the term, sphere of influence refers to people that you know from some kind of social setting. They could be friends, family, past colleagues, church groups, social groups, etc. The logic and the thought process is that these people know you, like you, and genuinely want you to succeed. While that makes sense at a logical level, my experience was completely different. […]