October 30, 2017
The Science of Creating Marketing Messages That Speak To Your Prospects

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects There is a science that will help you create marketing messages that speak to your prospects. However, most agents never learn it and so they just keep putting out more marketing that doesn’t produce results. Agents usually make one of two mistakes in their marketing: 1. The message is so vague because they want to appeal to everyone. As a result, it usually sounds something like “I help people buy and sell houses.” And 2. The marketing message is all about them. They talk of […]
October 25, 2017
How To Use Direct Mailings For Free To Generate New Clients

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients Have you ever wanted to use direct mailings to generate new clients but you thought it was too costly for the results that you would receive? What if I told you that you could benefit from direct mail by doing it for FREE? Now are you interested? That is exactly what I am going to show you in this episode of the Real Gen Podcast. I have heard too many people say that direct mail “doesn’t work anymore.” Yet, I know many businesses that use […]
October 16, 2017
How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth Lately as I have been going to classes to teach brokerages and Realtors, the question keeps coming up about how to beat Homie (or insert any discount brokerage name here). If you have wondered how to do this so that you earn what you are worth, this is the episode for you. Discount brokerages sound really good to a potential seller…list their home at a discount, get a buyer, and save thousands in the process. This is the basics of the sales […]
October 10, 2017
Putting Your Marketing On Autopilot

Real Gen 039 – Putting Your Marketing On Autopilot

Real Gen 039 – Putting Your Marketing On Autopilot Is your marketing taking too long? Would putting your marketing on autopilot simplify your life? Then this episode of the Real Gen Podcast for real estate agents will be the one you want to check out. During this episode, I am going to go over the systems that you need in order to automate your business. You will also learn how these strategies work and the time it will take you to implement each strategy. Our signature training is called the Top Agent Marketing System. Inside this training program, there is […]
September 25, 2017
Four Powerful Ways To Use Facebook Marketing For Real Estate

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate Are you using Facebook marketing for real estate, but not seeing results? Or, maybe you haven’t even started doing anything at all on Facebook. I hope that these strategies I share on this episode of the Real Gen Podcast change your mind! I am a continuing education instructor for real estate agents in the state of Utah. In almost EVERY class I teach, almost everyone in the room has a Facebook account, most have set up a business page, about half the group actively posts something […]
September 19, 2017
Taking Your Drip Campaign To The Next Level

Real Gen 037 – Taking Your Drip Campaign To The Next Level

Real Gen 037 – Taking Your Drip Campaign To The Next Level I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries. It is based on a few different business principles: People like to do business with people that they know, like, and trust.  Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time.  This campaign strategy allows you to put both of these concepts to work for you. It is […]
September 11, 2017
First Time Homebuyer Class For Constant Leads

Real Gen 036 – First Time Homebuyer Class For Constant Leads

Real Gen 036 – First Time Homebuyer Class For Constant Leads Have you ever thought about doing a first time homebuyer class but weren’t sure about how many people would come? Or maybe you did one and didn’t have very good results. In either case, this episode of the Real Gen Podcast will show you the steps to put on a great first time homebuyer seminar that generates new leads. Too often, I see Realtors that think that people are going to come just by the mere fact that they are putting on a course. As always, the reason they […]
September 4, 2017
Top Recruiting Strategy

Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage

Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage Would you like to learn how to create a top recruiting real estate brokerage? This episode of the Real Gen Podcast will show you how to accomplish this goal. Normally, these episodes are dedicated to helping Realtors grow their business through marketing and lead generation strategies. However, in this episode, I am going to show how a real estate brokerage can gain a competitive advantage in their efforts to recruit and keep top real estate talent. I recently read a blog post that stated the […]
August 23, 2017
40 Transaction Real Estate Marketing Blueprint

Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year

Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year   Here’s a question about your business you may have never considered before: Do you have a real estate marketing blueprint for your business? I would bet that in almost all cases, the answer is no. You are going to do some cold calling, or door knocking, or hold some open houses to generate business. However, there is nothing that says how much of something you need to do and what the results will be. Why does it matter? Think of a builder…would they EVER build […]
August 14, 2017
4 Step Strategy To Generate More Leads On Facebook

Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook

Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook Are you tired of spending lots of time posting stuff on your Facebook page and seeing nothing? It’s like getting ready to perform for an audience and then seeing that you are on stage in front of an empty house. It is discouraging and frustrating to be really busy and wondering what could be wrong that isn’t generating new business for you. The truth is that generating leads can be pretty simple when you have the right approach. I see so many agents who struggle because they […]