June 20, 2017
5 Strategies To Differentiate Your Business

Real Gen 028 – 5 Simple Strategies To Differentiate Your Business

Real Gen 028 – 5 Simple Strategies To Differentiate Your Business How do you create that opportunity to at least tell people what you are all about? It all depends on how that conversation with people starts. If your introduction to someone is simply, “I am a Realtor”, you lose the opportunity to get a new prospect. Why? Because that person knows other real estate agents and they immediately perceive that you are the same as everyone else. Why should they do business with you? Well, that is why it is critical to have a strategy to differentiate yourself from […]
June 12, 2017
Solving Common Lead Generation Problems

Real Gen 027 – Solving Common Lead Generation Problems

Real Gen 027 – Solving Common Lead Generation Problems For many agents, learning how to consistently generate leads in the real estate industry is a difficult task. Most of the “trainers” in the industry (coaches, brokers, etc.) will teach you to call, call, call…and door knock, door knock, door knock. If it isn’t working, their response is that you just haven’t done enough of it. I don’t believe in that mindset because it is what causes so many agents to burn out and leave the business. If you are that agent that is burning out and getting frustrated, you need […]
June 5, 2017
Facebook Marketing Campaign For Real Estate

Real Gen 026 – Use This Facebook Campaign to Generate 20+ Leads Per Week – FREE Gift!

Real Gen 026 – Use This Facebook Campaign to Generate 20+ Leads Per Week – FREE Gift!   Are you tired of putting together a marketing piece to use on Facebook and not getting results? Especially when you see other people using the same Facebook tool and they are getting great results? Well, this podcast episode is going to help you shortcut that process. You can literally copy and paste this marketing campaign to generate 20 or more leads every single week. The crazy part is that the concept is so much simpler than you might think. Even if you […]
May 22, 2017
How a new Realtor can generate their first $20,000 in commissions

Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions

Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions   I recently saw an agent asking the question, “How do I get started in real estate? There are so many opinions and people saying do this and do that. What do you recommend?” It is a great question and so I decided to dedicate this podcast episode to this particular question. I remember when I was a brand new agent and I thought that getting new business was going to be so easy! (I was horribly mistaken)… It was really tough to get new […]
May 15, 2017
Follow Up Process For Optimum Conversions

Real Gen 024 – Follow Up Process For Optimum Conversions

Real Gen 024 – Follow Up Process For Optimum Conversions Are you buying leads or generating your own leads online? If so, one of the biggest problems that Realtors have is turning those leads into opportunities. I see too any agents that waste those opportunities mostly because they do not have the right follow up process. The topic for today’s episode actually comes from an agent that is getting leads and wanted to know what the best practice is to follow up on the leads. That is what this episode is all about. I share the follow up process that […]
May 9, 2017
communicate with influence and persuasion

Real Gen 023 – Communicating with Influence and Persuasion

Real Gen 023 – Communicating with Influence and Persuasion   If you were able to speak to people with influence and persuasion, things would be so much easier. Your clients would be able to get out of their own way. You would be in a better position to understand them and speak in a way that resonates with them. It would make the sales process so much simpler. Well, that is exactly what we are going to cover on this episode of the Real Gen Podcast. We are going to show you how to communicate with influence and persuasion in […]
May 2, 2017
How To Remove Periods Of Low Production

Real Gen 022 – How To Remove Periods of Low Production

Real Gen 022 – How To Remove Periods of Low Production   There is a business cycle that exists for many Realtors and it is a lot of the reason that they have periods where they haven’t sold much. It goes like this… Business is slow so you spend a lot of time marketing and prospecting. After you put in a ton of this effort, the business starts moving and you have prospects to work with. Those prospects turn into clients and it takes your time to show them homes and get the deals closed. Sure, you have been busy […]
April 24, 2017
4 Step Marketing Formula

Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing

Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing Have you ever spent all day creating a marketing piece yet it didn’t produce the results you expected? You might have spent hours or days creating this beautiful piece and then no one responded to it. In this podcast episode, I will show you how to fix that from happening ever again. There is a formula to marketing and when you apply it correctly, it takes the guesswork out of the process so that you can have predictable results. The biggest problem that I have […]
April 17, 2017
Why You Should Have A Subscriber List

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It   When I ask most Realtors if they have a subscriber list of prospects, they look at me like they have no clue what I am talking about. Well, this episode addresses not only why you should have one, but also some tips on how to build it. A subscriber list is a list of people that have requested information from you. Since they have requested information, this is called permission-based marketing. You have permission to market to them because they wanted your information. […]
April 10, 2017
How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects   How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you. What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect. The biggest problem is that many agents will […]