April 17, 2017
Why You Should Have A Subscriber List

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It   When I ask most Realtors if they have a subscriber list of prospects, they look at me like they have no clue what I am talking about. Well, this episode addresses not only why you should have one, but also some tips on how to build it. A subscriber list is a list of people that have requested information from you. Since they have requested information, this is called permission-based marketing. You have permission to market to them because they wanted your information. […]
April 10, 2017
How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects   How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you. What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect. The biggest problem is that many agents will […]
April 3, 2017
Rules For Effective Advertising that Produces New Clients

Real Gen 018 – Rules For Effective Advertising That Produces New Clients

Real Gen 018 – Rules For Effective Advertising That Produces New Clients   Have you ever put together an advertisement that you spent all day working on it, got it just perfect, and then spent money expecting great results and nothing happened? There are reasons that your advertising didn’t produce the results that you wanted. In this episode of the Real Gen Podcast, you will learn how to correct this problem so that you can get better results with your advertising efforts. When an agent puts together their advertisement and then it doesn’t produce results, they often come to the […]
March 28, 2017
Gettting Your Marketing Dialed In For Sellers

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers   In today’s real estate economy, I hear so many agents ask how to generate seller leads. It makes sense because the inventory levels are low in many areas of the country, and buyers are looking for great homes to own. The biggest problem that many of the agents face is that the things they are stating in their marketing message do not relate to the needs of today’s sellers. In this podcast episode, I highlight some information that came from a survey from the National Association of […]
March 21, 2017
How To Add $100,000 To Your Income In 12 Months

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months   Do you struggle to reach your income goals because you do not have a proven prospecting system that generates business for you? Would you like to learn a system that generates all the leads you need? That is the whole purpose of this episode of the Real Gen Podcast. During this episode, you will learn a new approach to generating leads than what you have probably heard before. Our unique approach means that you can find other sources for your leads than what you have […]
March 13, 2017
Client Marketing Formula

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset   Would you like to be more successful in gaining referrals and more transactions from your clients? When I ask Realtors what they are doing with their existing customers as far as marketing is concerned, most of them answer that they are doing nothing. That is a huge problem and you are leaving money on the table. Not only are you leaving money on the table, but you are missing some of the easiest transactions that you can ever do. According to the industry statistic, […]
March 6, 2017
Marketing Game Has Changed

Real Gen 014 – Marketing Game Has Changed and How To Market Today To Win

Real Gen 014 – Marketing Game Has Changed and How To Market Today To Win   Are you frustrated that your marketing doesn’t produce any results? Maybe you just spent the entire day creating the perfect ad for social media. You are excited and press the button to activate it. Hours and days later…nothing. Has this ever happened to you? If so, then you are going to love this episode of the podcast. On this episode, you are going to learn exactly why the game of marketing has changed. Chances are, you are probably operating from an old school mindset […]
February 23, 2017
Team Structure - Earn More Per Hour

Real Gen 013 – How To Raise What You Earn Per Hour

Real Gen 013 – How To Raise What You Earn Per Hour Do you focus on raising what you earn per hour in real estate? If you answered no, then that would be like most agents that I talk to. However, this podcast will show you why it is an important number to focus on and how to raise it to a higher number. For many agents, they get to a point where they have so much going on in their business that they hit a ceiling and they cannot produce any more than what they are doing. There are […]
February 15, 2017
Social Media Marketing For Real Estate

Real Gen 012 – Social Media Marketing For Real Estate Professionals

Real Gen 012 – Social Media Marketing For Real Estate Professionals How to market on social media is a question that frequently comes up, so I thought I would address it on this episode of the Real Gen Podcast. During this episode, I share my view on social media, as well as some of my favorite tips that you can use right away to be generating more leads for your business. As a real estate professional, there are many opportunities to use social media as a tool to grow your business. The trap that many people fall into is that […]
February 7, 2017
Effective Email Marketing

Real Gen 011 – Effective Email Marketing For Clients

Real Gen 011 – Effective Email Marketing For Clients   As I work with my clients on implementing their marketing system, there is a huge disconnect that I see. Generally, with my clients, I see one of two problems with their email marketing: They don’t do it (Huge mistake!) They send out messages that have no value (newsletters, company sponsored materials, recipe cards, etc.) Granted, it is better to send something rather than nothing at all. But, if you are going to spend the time marketing to them, wouldn’t you like to see better results from what you do? That […]
October 16, 2017
How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth Lately as I have been going to classes to teach brokerages and Realtors, the question keeps coming up about how to beat Homie (or insert any discount brokerage name here). If you have wondered how to do this so that you earn what you are worth, this is the episode for you. Discount brokerages sound really good to a potential seller…list their home at a discount, get a buyer, and save thousands in the process. This is the basics of the sales […]
October 10, 2017
Putting Your Marketing On Autopilot

Real Gen 039 – Putting Your Marketing On Autopilot

Real Gen 039 – Putting Your Marketing On Autopilot Is your marketing taking too long? Would putting your marketing on autopilot simplify your life? Then this episode of the Real Gen Podcast for real estate agents will be the one you want to check out. During this episode, I am going to go over the systems that you need in order to automate your business. You will also learn how these strategies work and the time it will take you to implement each strategy. Our signature training is called the Top Agent Marketing System. Inside this training program, there is […]
September 25, 2017
Four Powerful Ways To Use Facebook Marketing For Real Estate

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate Are you using Facebook marketing for real estate, but not seeing results? Or, maybe you haven’t even started doing anything at all on Facebook. I hope that these strategies I share on this episode of the Real Gen Podcast change your mind! I am a continuing education instructor for real estate agents in the state of Utah. In almost EVERY class I teach, almost everyone in the room has a Facebook account, most have set up a business page, about half the group actively posts something […]
September 19, 2017
Taking Your Drip Campaign To The Next Level

Real Gen 037 – Taking Your Drip Campaign To The Next Level

Real Gen 037 – Taking Your Drip Campaign To The Next Level I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries. It is based on a few different business principles: People like to do business with people that they know, like, and trust.  Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time.  This campaign strategy allows you to put both of these concepts to work for you. It is […]
September 11, 2017
First Time Homebuyer Class For Constant Leads

Real Gen 036 – First Time Homebuyer Class For Constant Leads

Real Gen 036 – First Time Homebuyer Class For Constant Leads Have you ever thought about doing a first time homebuyer class but weren’t sure about how many people would come? Or maybe you did one and didn’t have very good results. In either case, this episode of the Real Gen Podcast will show you the steps to put on a great first time homebuyer seminar that generates new leads. Too often, I see Realtors that think that people are going to come just by the mere fact that they are putting on a course. As always, the reason they […]