May 22, 2017
How a new Realtor can generate their first $20,000 in commissions

Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions

Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions   I recently saw an agent asking the question, “How do I get started in real estate? There are so many opinions and people saying do this and do that. What do you recommend?” It is a great question and so I decided to dedicate this podcast episode to this particular question. I remember when I was a brand new agent and I thought that getting new business was going to be so easy! (I was horribly mistaken)… It was really tough to get new […]
May 15, 2017
Follow Up Process For Optimum Conversions

Real Gen 024 – Follow Up Process For Optimum Conversions

Real Gen 024 – Follow Up Process For Optimum Conversions Are you buying leads or generating your own leads online? If so, one of the biggest problems that Realtors have is turning those leads into opportunities. I see too any agents that waste those opportunities mostly because they do not have the right follow up process. The topic for today’s episode actually comes from an agent that is getting leads and wanted to know what the best practice is to follow up on the leads. That is what this episode is all about. I share the follow up process that […]
May 9, 2017
communicate with influence and persuasion

Real Gen 023 – Communicating with Influence and Persuasion

Real Gen 023 – Communicating with Influence and Persuasion   If you were able to speak to people with influence and persuasion, things would be so much easier. Your clients would be able to get out of their own way. You would be in a better position to understand them and speak in a way that resonates with them. It would make the sales process so much simpler. Well, that is exactly what we are going to cover on this episode of the Real Gen Podcast. We are going to show you how to communicate with influence and persuasion in […]
May 2, 2017
How To Remove Periods Of Low Production

Real Gen 022 – How To Remove Periods of Low Production

Real Gen 022 – How To Remove Periods of Low Production   There is a business cycle that exists for many Realtors and it is a lot of the reason that they have periods where they haven’t sold much. It goes like this… Business is slow so you spend a lot of time marketing and prospecting. After you put in a ton of this effort, the business starts moving and you have prospects to work with. Those prospects turn into clients and it takes your time to show them homes and get the deals closed. Sure, you have been busy […]
April 24, 2017
4 Step Marketing Formula

Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing

Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing Have you ever spent all day creating a marketing piece yet it didn’t produce the results you expected? You might have spent hours or days creating this beautiful piece and then no one responded to it. In this podcast episode, I will show you how to fix that from happening ever again. There is a formula to marketing and when you apply it correctly, it takes the guesswork out of the process so that you can have predictable results. The biggest problem that I have […]
April 17, 2017
Why You Should Have A Subscriber List

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It   When I ask most Realtors if they have a subscriber list of prospects, they look at me like they have no clue what I am talking about. Well, this episode addresses not only why you should have one, but also some tips on how to build it. A subscriber list is a list of people that have requested information from you. Since they have requested information, this is called permission-based marketing. You have permission to market to them because they wanted your information. […]
April 10, 2017
How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects   How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you. What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect. The biggest problem is that many agents will […]
April 3, 2017
Rules For Effective Advertising that Produces New Clients

Real Gen 018 – Rules For Effective Advertising That Produces New Clients

Real Gen 018 – Rules For Effective Advertising That Produces New Clients   Have you ever put together an advertisement that you spent all day working on it, got it just perfect, and then spent money expecting great results and nothing happened? There are reasons that your advertising didn’t produce the results that you wanted. In this episode of the Real Gen Podcast, you will learn how to correct this problem so that you can get better results with your advertising efforts. When an agent puts together their advertisement and then it doesn’t produce results, they often come to the […]
March 28, 2017
Gettting Your Marketing Dialed In For Sellers

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers   In today’s real estate economy, I hear so many agents ask how to generate seller leads. It makes sense because the inventory levels are low in many areas of the country, and buyers are looking for great homes to own. The biggest problem that many of the agents face is that the things they are stating in their marketing message do not relate to the needs of today’s sellers. In this podcast episode, I highlight some information that came from a survey from the National Association of […]
March 21, 2017
How To Add $100,000 To Your Income In 12 Months

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months   Do you struggle to reach your income goals because you do not have a proven prospecting system that generates business for you? Would you like to learn a system that generates all the leads you need? That is the whole purpose of this episode of the Real Gen Podcast. During this episode, you will learn a new approach to generating leads than what you have probably heard before. Our unique approach means that you can find other sources for your leads than what you have […]
December 11, 2017
The Foolproof Formula For A Growing Real Estate Business

Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business

Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business Would you like a foolproof formula to grow your real estate business? If so, this is the podcast episode that you want to listen to. Truth be told, too many agents spend their time doing things that will make very little impact on their business. They knock on some doors and they MAY get some business from it, but there isn’t much of a long-term impact on their business. You might make some phone calls to FSBOs or Expired listings but you have also made very little […]
November 27, 2017
4 Reasons You Should Market To Your Past Clients

Real Gen 044 – 4 Reasons You Should Market To Your Past Clients

Real Gen 044 – 4 Reasons You Should Market To Your Past Clients If you are like most Realtors, you ARE NOT marketing to your past clients. If you aren’t yet doing it, you really need to listen to these 4 reasons you should market to your past clients. You are really missing out… The simple reason is that your BEST prospect is a satisfied, happy client!  But chances are, when you make a sale, you forget about the client because you are focused on the next transaction and you forgot the one that you just finished working with. When […]
November 21, 2017
4 Reasons Your Facebook Lead Generation Stinks and How To Fix It

Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It

Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It Have you wondered why you aren’t getting better results on Facebook? There are reasons your Facebook lead generation stinks…in fact, 4 of them that we will cover on this episode. After all of the campaigns we have done for agents on Facebook, we know what works and what doesn’t. I teach a class on Facebook lead generation and people often ask why they aren’t getting better results. When I review their process and strategy, they are missing things that is hurting the amount of […]
October 30, 2017
The Science of Creating Marketing Messages That Speak To Your Prospects

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects There is a science that will help you create marketing messages that speak to your prospects. However, most agents never learn it and so they just keep putting out more marketing that doesn’t produce results. Agents usually make one of two mistakes in their marketing: 1. The message is so vague because they want to appeal to everyone. As a result, it usually sounds something like “I help people buy and sell houses.” And 2. The marketing message is all about them. They talk of […]
October 25, 2017
How To Use Direct Mailings For Free To Generate New Clients

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients Have you ever wanted to use direct mailings to generate new clients but you thought it was too costly for the results that you would receive? What if I told you that you could benefit from direct mail by doing it for FREE? Now are you interested? That is exactly what I am going to show you in this episode of the Real Gen Podcast. I have heard too many people say that direct mail “doesn’t work anymore.” Yet, I know many businesses that use […]