April 17, 2017
Why You Should Have A Subscriber List

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It   When I ask most Realtors if they have a subscriber list of prospects, they look at me like they have no clue what I am talking about. Well, this episode addresses not only why you should have one, but also some tips on how to build it. A subscriber list is a list of people that have requested information from you. Since they have requested information, this is called permission-based marketing. You have permission to market to them because they wanted your information. […]
April 10, 2017
How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects

Real Gen 019 – How To Convert More Prospects Into Hot Prospects   How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you. What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect. The biggest problem is that many agents will […]
April 3, 2017
Rules For Effective Advertising that Produces New Clients

Real Gen 018 – Rules For Effective Advertising That Produces New Clients

Real Gen 018 – Rules For Effective Advertising That Produces New Clients   Have you ever put together an advertisement that you spent all day working on it, got it just perfect, and then spent money expecting great results and nothing happened? There are reasons that your advertising didn’t produce the results that you wanted. In this episode of the Real Gen Podcast, you will learn how to correct this problem so that you can get better results with your advertising efforts. When an agent puts together their advertisement and then it doesn’t produce results, they often come to the […]
March 28, 2017
Gettting Your Marketing Dialed In For Sellers

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers   In today’s real estate economy, I hear so many agents ask how to generate seller leads. It makes sense because the inventory levels are low in many areas of the country, and buyers are looking for great homes to own. The biggest problem that many of the agents face is that the things they are stating in their marketing message do not relate to the needs of today’s sellers. In this podcast episode, I highlight some information that came from a survey from the National Association of […]
March 21, 2017
How To Add $100,000 To Your Income In 12 Months

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months   Do you struggle to reach your income goals because you do not have a proven prospecting system that generates business for you? Would you like to learn a system that generates all the leads you need? That is the whole purpose of this episode of the Real Gen Podcast. During this episode, you will learn a new approach to generating leads than what you have probably heard before. Our unique approach means that you can find other sources for your leads than what you have […]
March 13, 2017
Client Marketing Formula

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset   Would you like to be more successful in gaining referrals and more transactions from your clients? When I ask Realtors what they are doing with their existing customers as far as marketing is concerned, most of them answer that they are doing nothing. That is a huge problem and you are leaving money on the table. Not only are you leaving money on the table, but you are missing some of the easiest transactions that you can ever do. According to the industry statistic, […]
March 6, 2017
Marketing Game Has Changed

Real Gen 014 – Marketing Game Has Changed and How To Market Today To Win

Real Gen 014 – Marketing Game Has Changed and How To Market Today To Win   Are you frustrated that your marketing doesn’t produce any results? Maybe you just spent the entire day creating the perfect ad for social media. You are excited and press the button to activate it. Hours and days later…nothing. Has this ever happened to you? If so, then you are going to love this episode of the podcast. On this episode, you are going to learn exactly why the game of marketing has changed. Chances are, you are probably operating from an old school mindset […]
February 23, 2017
Team Structure - Earn More Per Hour

Real Gen 013 – How To Raise What You Earn Per Hour

Real Gen 013 – How To Raise What You Earn Per Hour Do you focus on raising what you earn per hour in real estate? If you answered no, then that would be like most agents that I talk to. However, this podcast will show you why it is an important number to focus on and how to raise it to a higher number. For many agents, they get to a point where they have so much going on in their business that they hit a ceiling and they cannot produce any more than what they are doing. There are […]
February 15, 2017
Social Media Marketing For Real Estate

Real Gen 012 – Social Media Marketing For Real Estate Professionals

Real Gen 012 – Social Media Marketing For Real Estate Professionals How to market on social media is a question that frequently comes up, so I thought I would address it on this episode of the Real Gen Podcast. During this episode, I share my view on social media, as well as some of my favorite tips that you can use right away to be generating more leads for your business. As a real estate professional, there are many opportunities to use social media as a tool to grow your business. The trap that many people fall into is that […]
February 7, 2017
Effective Email Marketing

Real Gen 011 – Effective Email Marketing For Clients

Real Gen 011 – Effective Email Marketing For Clients   As I work with my clients on implementing their marketing system, there is a huge disconnect that I see. Generally, with my clients, I see one of two problems with their email marketing: They don’t do it (Huge mistake!) They send out messages that have no value (newsletters, company sponsored materials, recipe cards, etc.) Granted, it is better to send something rather than nothing at all. But, if you are going to spend the time marketing to them, wouldn’t you like to see better results from what you do? That […]
September 4, 2017
Top Recruiting Strategy

Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage

Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage Would you like to learn how to create a top recruiting real estate brokerage? This episode of the Real Gen Podcast will show you how to accomplish this goal. Normally, these episodes are dedicated to helping Realtors grow their business through marketing and lead generation strategies. However, in this episode, I am going to show how a real estate brokerage can gain a competitive advantage in their efforts to recruit and keep top real estate talent. I recently read a blog post that stated the […]
August 23, 2017
40 Transaction Real Estate Marketing Blueprint

Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year

Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year   Here’s a question about your business you may have never considered before: Do you have a real estate marketing blueprint for your business? I would bet that in almost all cases, the answer is no. You are going to do some cold calling, or door knocking, or hold some open houses to generate business. However, there is nothing that says how much of something you need to do and what the results will be. Why does it matter? Think of a builder…would they EVER build […]
August 14, 2017
4 Step Strategy To Generate More Leads On Facebook

Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook

Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook Are you tired of spending lots of time posting stuff on your Facebook page and seeing nothing? It’s like getting ready to perform for an audience and then seeing that you are on stage in front of an empty house. It is discouraging and frustrating to be really busy and wondering what could be wrong that isn’t generating new business for you. The truth is that generating leads can be pretty simple when you have the right approach. I see so many agents who struggle because they […]
August 7, 2017
Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus

Real Gen 032 – Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus

Real Gen 032 – Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus There are three reasons you need to generate your own leads… Here’s why this is so important… I talk to a lot of agents and their business is up over what it was last year. As a result, they think they are doing really well. They are doing well, but there is something that they are missing and overlooking. You can tell what it is from this question: “Are you busy because your marketing is doing well (people responding to your marketing), or […]
July 24, 2017
Open House Strategies That Draw A Crowd

Real Gen 031 – Open House Strategies That Draw A Crowd

Real Gen 031 – Open House Strategies That Draw A Crowd Are you tired of your open house not drawing the crowd that you desire? Do you find yourself frustrated that you are sitting in a home waiting and hoping that people will show up? If so, then this episode of the Real Gen Podcast will be a lifesaver for you. When I first started as a real estate agent, I would hold an open house and a GREAT open house would be 2-3 visitors during the open house. The majority of them that I did would have only one […]